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James Talarico launches Spanish-language World Cup TV ad
By Kayla Guo, Texas Tribune at Houston Public Media
· June 11, 2026
· 1 min read
The more than $800,000 ad buy — the first by either candidate in the general election — continues the Austin Democrat’s push to win Latino voters as his race against GOP nominee Ken Paxton ramps up.
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About this story
Original reporting by Houston Public Media . Spring surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: government ·
Published: June 11, 2026 ·
Source: Houston Public Media ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? The more than $800,000 ad buy — the first by either candidate in the general election — continues the Austin Democrat’s push to win Latino voters as his race against GOP nominee Ken Paxton ramps up.
When was this published? This article was first published on June 11, 2026 by Houston Public Media and curated for Spring readers.
Who reported this story? This story was reported by Kayla Guo, Texas Tribune at Houston Public Media. To learn more about how Spring selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more government coverage from Spring, or browse our daily briefing and topic hubs .
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